Edit the strategy right next to the content it affects. Save once when you are happy, and the app keeps those adjustments locally for the selected brand.
Editing the saved strategy layer used by the app.
Framework
Framework
Voice
Writing Framework
Edit Framework
Use commas to separate keywords.
Use commas to separate voice traits.
One instruction per line. This is the detailed writing rulebook injected into every generation for this brand.
Positioning and Story
Brand Summary
Edit Narrative
Visual Direction
Image Guidance
Edit Visual Direction
Use one item per line.
Brand Brain
Core Audience
Primary Positioning
Core Value Propositions
Pain Points
Objections
Approved Messaging Themes
Claims to Avoid
Tone of Voice
CTA Styles
Content Angles
Edit Brand Brain
Use one item per line.
Use one item per line.
Use one item per line.
Use one item per line.
Use one item per line.
Use one item per line.
Use one item per line.
Use one item per line.
Use one item per line.
Use one item per line.
Content Pillars
Content Do's and Don'ts
Do
Don't
Edit Guardrails
Use one item per line.
Use one item per line.
02
30-Day Calendar
03
Meta Ads
04
Email Sequence
Sequence Notes
Send from a real person, not a no-reply inbox.
Plain text often performs better than over-designed templates in B2B flows.
Pause the sequence immediately if the lead books the audit or demo.
Track open rate and response rate, not just clicks.
Test subject lines, especially the first two touches.